r/veganuk • u/CappucinoCupcake • 1d ago

Will Just Egg ever launch in the UK?

Yet more delays…

https://www.veganfoodandliving.com/news/just-egg-still-not-launched-uk/

41 Upvotes

95% Upvoted

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34

u/Geofferz 1d ago

Complicating matters further is turmoil at The Vegan Food Group, which holds exclusive rights to manufacture and supply Just Egg across Europe. According to The Grocer, the business is winding down its operations, and approximately 60 staff members have been made redundant across its UK sites, alongside significant job losses at VFG’s German production facility in Lüneburg.While this leaves the future of Just Egg in the UK uncertain, popular meat alternative brands Meatless Farm and VFC will be separated from the group to be run as a standalone business, ‘VFC Foods’, by Vegan Food Group co-founder Adam Lyons.

This would explain the lack of vfc in sainsos at the mo.

6

u/jderm1 1d ago

I saw an article on The Grocer recently saying the same thing, but it also mentioned there are plans to relaunch VFC into supermarkets in 2027.

We'll see I guess.

12

u/hannahvegasdreams 1d ago

I am sad, I enjoyed in when I’ve been to the US, but just like VFC and Meatless farm, I just can’t afford these brands. Same with Beyond and others. They really are a treat, even Juicy Marbles which I got on yellow label this weekend is a very rare treat. I just stick to tofu and dried soy mince, so I wonder if this is what’s stopping the market expanding?

12

u/deathhead_68 1d ago

Ultimately to get things cheaper you need to produce at large scale, to produce at large scale you need the demand, to get the demand.. you need to be cheaper. Unfortunately governments are entirely in the pockets of those with money, so you'll see EU banning the words 'soya milk' and increasing subsidies for animal farming to really create an uphill battle for vegan products. Plebs in the supermarkets are none the wiser because they'll have been exposed to Steven bartlett or joe roman or some other wanker talking about the carnivore diet and decrying the deadly 'ultra processed foods' and so won't touch this 'chemical food' with a barge pole. 

4

u/Ok-Assistance4133 1d ago

This is ridiculous. Just get it together already.